Power 50: Jeremy Crane Transforms the Utilities Industry in the Middle East

July 1, 2021

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This month’s Utilities Middle East magazine profiles the top 50 leaders who are transforming the region’s utilities industry.

Jeremy Crane, CEO and Co-Founder of Yellow Door Energy, graces the cover and shares his insights on the solar industry and Yellow Door Energy’s achievements to-date.

Below is an excerpt of the interview, originally published in the July 2021 edition of Utilities Middle East magazine. The subheadings have been added for clarity.

Who is Jeremy Crane?

Jeremy Crane is the CEO and Co-Founder of Yellow Door Energy, which is headquartered in Dubai, United Arab Emirates. Under Crane’s leadership since 2015, Yellow Door Energy rapidly became the leading distributed solar developer in MEA, with over 120 megawatts of solar assets in the UAE, Jordan, Pakistan, Bahrain and Saudi Arabia.

What services does Yellow Door Energy provide?

Today, Yellow Door Energy is the leading sustainable energy partner for businesses, serving commercial and industrial customers in the Middle East and South Asia. The company’s solar and energy efficiency solutions enable businesses to reduce energy costs, improver power reliability and lower carbon emissions.

What is Utilities 3.0 and why is it important?

“Today, we are building a new model of delivering power through decentralized and distributed generation, known as Utility 3.0. This means we can generate electricity at the point of demand, where it is needed, when it is needed, such as from a rooftop or carpark. This model is particularly suited for emerging markets where grid infrastructure is insufficient, and demand is growing,” says Crane.

How has renewable energy been gaining traction so quickly in the Middle East?

Factors such as strong resource availability, ambitious clean energy targets from both government and private sectors, favorable government regulations and more willingness from financial institutions to finance renewable energy projects contribute to the success of renewable energy in the region.

What is Yellow Door Energy’s vision and what are its long-term goals?

“Our vision is to power emerging economies reliably, efficiently and sustainably,” says Crane. “By 2025, we aim to achieve $1 billion of clean energy assets, bringing affordable and clean energy to leading businesses in the Middle East and Africa.”

To learn more, please visit Utilities Middle East or download the interview here (PDF).

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